“Whether you start your morning yoga routine with Hip-Hop or go on a midnight cruise just to listen to Abadi Al Johari, your listening vibe is like no one else." Only You is designed to show our users their listening habits by celebrating their uniqueness through daily moments that highlight individual taste," said Sara Milionico, Head of Consumer Marketing at Spotify for the Middle East and Africa. "Music is extremely personal and how we listen to it is a reflection of who we are. Only you can be the ballerina that dances to the uplifting Maharagant hit “ lghbatita” and only you can be the self-taught oud player who likes to end her session with a soft rock playlist. The films zeroing in on one hypothetical listener of Sherine, Marwan Pablo, Amr Diab, Omar Kamal, Hassan Shakosh, Abadi Al Johar, Ahmed AlNasheet, Aseel Hameem, and Abdullah Al Farwan as an ode to the millions of fans who use the platform every day to connect with the music they love. The campaign also includes hero films, a series of short digital videos, celebrating the unique personalities, habits, and expressions of fandom within the Spotify community.
Plus fans will receive new, personalized playlists as part of the Only You journey.
While Spotify users have to wait a few more months for Wrapped and the top lists of what soundtracked their 2021, ‘Only You’ is all about celebrating how they listen - providing a Wrapped-esque shareable experience that Spotify knows users will love. The multifaceted data-driven creative campaign will feature an in-app experience, personalized playlists and will run across social, digital, and OOH. So today, Spotify is bringing its latest global campaign, ‘Only You’, to Saudi Arabia and Egypt, to celebrate just that. With more than 70 million tracks to pick from, there is a plethora of music to discover - but Spotify knows that nobody listens like you. Listening is everything for the 356 million users on Spotify.
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